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Integrations · International 2020

EXPANDING
A HONEY
BRAND TO
THE MIDDLE
EAST.

WebEngage, Middle East website, and ongoing maintenance.

2
Websites
Middle East
Market expanded
WebEngage
Integrated
Ongoing
Maintenance
The Challenge

WHAT THEY NEEDED.

HoneyTwigs wanted to break into the Middle East market and needed a localised digital presence — while maintaining WebEngage-powered engagement on their primary platform.

“International expansion isn't just translation. It's a localised digital presence with its own domain, content, and user experience.”

— SpiralCurve
What We Built

THE WORK.

01
WebEngage Integration
Integrated WebEngage for customer engagement — segmentation, behavioural triggers, and retention flows.
02
Middle East Website
Developed honeytwigs.me on WordPress — market-specific with localised content and UX.
03
Ongoing Maintenance
Continuous maintenance across both platforms ensuring performance and uptime.
Technology Stack

BUILT WITH.

WebEngage WordPress Website Maintenance Localisation
MARKET-SPECIFIC DIGITAL PRESENCE SERVING MIDDLE EAST USERS.
International Expansion
Results & Outcomes

WHAT IT DELIVERED.

Middle East Live
honeytwigs.me serving market-specific users with localised experience.
Engagement Automation
WebEngage powering personalised flows across both regional platforms.
Reliable Maintenance
Both platforms maintained, monitored, and updated on an ongoing basis.
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