Design & Brand · Hospitality
2019
RESTAURANT
BRAND
COLLATERALS
THAT WORK
FRONT-OF-HOUSE.
Catalogue, tent cards, logo, stationery — every diner touchpoint.
Full
Collateral suite
Menu
Catalogue
Logo
& stationery
Live
In-venue
The Challenge
WHAT THEY NEEDED.
Cafe Parmesan needed physical brand materials that would work hard in-venue — communicating quality and warmth at every touchpoint.
“In hospitality, every physical touchpoint is a brand moment. The menu, the tent card — each one either builds or erodes trust.”
— SpiralCurve
What We Built
THE WORK.
01
Catalogue Design
Menu catalogue with appetite appeal — photography direction, layout, typography, and print production.
02
Tent Cards & In-Venue
Table-top tent card designs for promotions, specials, and customer engagement.
03
Logo & Stationery
Logo design and complete stationery suite — business cards, letterheads, brand collaterals.
Menu Catalogue
Tent Card Design
Logo Design
Stationery Suite
Technology Stack
BUILT WITH.
Brand Identity
Logo Design
Print Design
Catalogue
Stationery
Results & Outcomes
WHAT IT DELIVERED.
Premium In-Venue
Cohesive physical brand materials making every table interaction feel considered.
Brand Consistency
Logo, stationery, and collaterals working as one system.
Customer Engagement
Materials designed to drive repeat visits and spend.