eCommerce · Marketing Automation
2020
DUAL-BRAND
ECOMMERCE
TRANSFORMATION.
Two brands, one platform, WebEngage engagement, full payment infrastructure.
2
Brands relaunched
WooCommerce
Platform
WebEngage
Integrated
Live
Status
The Challenge
WHAT THEY NEEDED.
Amkette's ecommerce needed rebuilding. Evofox needed its own identity. They needed customer engagement automation that could run campaigns and retention flows at scale.
“Two brands, one platform, one partner — we rebuilt the architecture so Amkette and Evofox could each have their identity without doubling operational overhead.”
— SpiralCurve
What We Built
THE WORK.
01
eCommerce Architecture
Redesigned full Amkette ecommerce on WordPress + WooCommerce — product catalogue, checkout flows, scalable content structure.
02
Evofox Sub-Brand
Dedicated Evofox pages within the same WooCommerce ecosystem — own visual language, shared backend infrastructure.
03
WebEngage & Payments
WebEngage for segmentation, push notifications, email flows. Payment gateway connected across both storefronts.
Amkette Store
Evofox Brand Page
WebEngage Dashboard
Product Detail
Technology Stack
BUILT WITH.
WordPress
WooCommerce
WebEngage
Payment Gateway
PHP
Custom Theme
Results & Outcomes
WHAT IT DELIVERED.
Dual Brand Live
Both Amkette and Evofox on a single WooCommerce instance — distinct identities, shared ops.
Engagement Automation
WebEngage enabling campaigns, abandoned cart recovery, and personalised flows.
Payment Infrastructure
Reliable payment gateway across both storefronts.